Ask the AI advisor
Describe the business you want to start. The advisor asks a few questions, then lays out the paperwork, marketing, and steps to launch.
Full answers and plans.
Track your launch in one place
Pick a tool from the sidebar. Compile everything into a single summary you can copy anywhere — including into the AI advisor.
Launch Checklist
Default tasks are a starting point — add your own under each category.
Budget Tracker
Add every dollar in and out as you plan your launch costs. Put savings, loans and investor money under Funding, so they aren't counted as income.
Upload a CSV or Excel file, or paste rows copied from Excel, Word, Google Sheets, or anywhere else. Each row should have an item name and an amount — a type/category column is optional. Savings, loans and investor money coming in are filed as Funding.
| Item | Type | Amount | Date |
|---|
Idea & Question Notebook
Capture ideas to try and questions to ask — yourself, an advisor, or the AI above.
Break-Even Calculator
Find out how many sales you need before you start turning a profit.
SWOT Analysis
A classic planning exercise — what's working for you, and what could trip you up.
Strengths
Weaknesses
Opportunities
Threats
Launch Timeline
Set target dates on your checklist tasks, then see them laid out in order here.
No dated tasks yet. Set a target date on a task in the Launch Checklist to see it here.
Deadline Calendar
The federal filing dates for how your business is set up, plus any state, city or license deadlines you add. A federal date that lands on a weekend or federal holiday moves to the next business day, like the IRS does.
Federal dates are for businesses whose tax year is the calendar year. They don't include extensions or disaster-area relief, and they aren't tax advice: check with the IRS or your accountant.
Funding & Runway
See roughly how many months your money will last before you need more.
Analytics
Revenue, expenses and net profit by quarter and by month, from the dates on your Budget Tracker entries.
Financial Analysis
Revenue by Quarter
Expenses by Quarter
Net Profit Margin
Most recent quarter
Overview
| Metric | This Q | Last Q | Change |
|---|
Quick read
Instantly computed from your numbers — not AI-generated.
Month by month
IncomeSpendingProfit
| Month | Income | Spending | Profit |
|---|
Your business plan
Written from your checklist, budget, calculators, SWOT, notes and chats. Edit anything, then download it as a PDF or share it with a link.
How Launching Desk works
Five steps, in the order most people use them. Click any step for a closer look.
Your AI credits
Credits go by how much each request actually uses: a short question and answer is about half a credit, a long, detailed plan 2 to 3, and a budget photo about half. The AI level you pick by the chat box matters too: Quick answers use the least, Deep answers about 2 to 3 times as much (the AI’s thinking counts too), and Expert answers about 5 to 8 times. Run out? Extra credits pick up where your plan’s leave off.
Customize your workspace
Dark mode is free for everyone. Basic adds accent colors and button styles, and Premium and Premium+ add a background for the AI chat. Color and button changes preview right away; click Save to keep them.
Appearance
Accent color
BasicComes with the Basic, Premium and Premium+ plans.
Button style
BasicComes with the Basic, Premium and Premium+ plans.
AI chat background
PremiumComes with the Premium and Premium+ plans.